Case StudyContent Repurposing
From Blogger To Broadcaster: Turning 10 Articles Into 30 Days Of Video Content
Key Result
340% increase in profile visits, 2.4x email signups
Overview
A lifestyle blogger with 50,000 monthly readers was invisible on video platforms. We converted 10 existing blog posts into a 30-day Reels and Shorts calendar — each with powerful CTAs, emotional hooks, and SEO-optimised captions. Result: 340% increase in profile visits and 2.4x email signups in 30 days.
The Strategy & Calculation
10 articles × avg 1,200 words = 12,000 words of content → repurposed into 30 × 60-second videos. Each video targets 3 long-tail keywords. Cost vs. creating 30 original videos: saves 85% production time.
Source: Team AKC Internal Campaign Data
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