Case StudyVideo Editing
E-Commerce UGC Scaling: Turning Customer Videos into High-Converting Ads
Key Result
5x Return on Ad Spend (ROAS)
Overview
An e-commerce brand had plenty of raw user-generated content (UGC) but didn't know how to use it effectively. We edited the raw footage into highly engaging, conversion-optimized video ads with strong CTAs and motion graphics. The campaign yielded a 5x return on ad spend (ROAS).
The Strategy & Calculation
Raw UGC → 30 high-converting ads. A/B testing variations reduced CPC by 45%.
Source: Team AKC Client Campaign — E-Commerce Brand
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