Case StudyContent Repurposing
E-Commerce Product Launch: 1 Video → 20 Ad Creatives That Drove 63% Lower CPC
Key Result
63% lower CPC vs. previous campaigns
Overview
An e-commerce brand spent ₹80,000 shooting a premium product launch video. Instead of running it as one ad, we repurposed it into 20 ad creatives — different hooks, aspect ratios, and CTAs — testing each systematically. The winning variant had a 63% lower Cost Per Click than their previous campaigns.
The Strategy & Calculation
1 video → 20 creatives (5 hooks × 2 aspect ratios × 2 CTAs). A/B test budget: ₹500/variant × 20 = ₹10,000 testing spend to find a winner that saved ₹40,000+ in wasted ad spend monthly.
Source: Team AKC Client Campaign — D2C Brand
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