How To Increase Watch Time With Better Edits

Introduction

Watch time is the undefeated king of social media algorithms. If you keep people on the platform, the platform will reward you with reach.

The Problem

You see massive drop-offs in your retention graph within the first 10 seconds, and a steady decline thereafter.

The Insight

To fix watch time, you must constantly re-engage the viewer's brain. This is done through visual resets, pacing shifts, and maintaining narrative tension throughout the video.

Key Takeaways

• Cut out the intro logo animation entirely
• Deliver the promised value immediately in the first 5 seconds
• Use graphic overlays to emphasize key spoken words
• Change the background music track to signal a new chapter