Case StudyContent Repurposing
Event Recap Maximization: 2-Day Conference → 3 Months Of Social Content
Key Result
400% post-event reach vs. live attendance (3,200 online vs. 800 in-person)
Overview
A startup ecosystem organiser ran a 2-day conference with 800 attendees but had minimal online presence despite the massive production. We repurposed the event footage into 3 months of content — speaker highlights, behind-the-scenes clips, audience reaction moments, and quote graphics. Post-event social reach exceeded the live attendee count by 400%.
The Strategy & Calculation
2-day event = ~16 hours of footage → curated to 90 minutes of usable content → split into 60 × 90-second clips + 20 long-form recaps. Total content lifespan: 90 days. Production cost amortised over 3 months.
Source: Team AKC Client Campaign — Startup Summit
Want These Results?
Let's build a video content strategy that drives real business outcomes for you.
Start A Project →