Case StudyContent Repurposing
The Local Business Accelerator: 1 Brand Story → Hyper-Local Ad Domination
Key Result
35% increase in walk-in patients across 3 locations
Overview
A chain of 3 dental clinics across Mumbai filmed one central brand story video. We repurposed it into location-specific micro-ads (Andheri, Bandra, Thane) with localised captions, area-specific CTAs, and hyper-targeted paid distribution. Within 30 days, all 3 locations reported 35% more new patient walk-ins from social.
The Strategy & Calculation
1 brand video → 3 location variants × 2 formats (Reels + Stories) × 2 CTAs = 12 unique creatives. Geo-targeted reach per area: 15,000–40,000 people within 5km radius. Average cost per lead: ₹18 vs. industry average of ₹110.
Source: Team AKC Client Campaign — Healthcare, Mumbai
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