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From Free Content to Paid Conversions: The Course Creator's Funnel

From Free Content to Paid Conversions: The Course Creator's Funnel

Key Result

3x increase in course sales in 30 days

Overview

An online course creator had a large audience on YouTube but a low conversion rate to their paid program. We optimized their sales funnel with targeted video ads, retargeting campaigns, and a high-converting webinar. The result was a 3x increase in course sales within 30 days.

The Strategy & Calculation

Optimized video funnel + retargeting. ROAS improved by 250%.

Source: Team AKC Client Campaign — EdTech

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