Case StudyContent Repurposing
Real Estate Virtual Tours Repurposed: 10x Lead Generation
Key Result
10x lead generation from social in 45 days
Overview
A Pune-based real estate developer had full 3D property walkthrough videos but zero social media presence. We sliced each walkthrough into 8 platform-native clips — 3 Instagram Reels, 2 YouTube Shorts, 2 Facebook videos, and 1 WhatsApp status. Leads from social increased by 10x in 45 days.
The Strategy & Calculation
1 property walkthrough (8 min) → 8 clips. Each property listing generates 8× the impressions vs. static photos. At INR 0 additional production cost (reused existing footage), CAC dropped by 74%.
Source: Team AKC Client Campaign — Real Estate (Pune)
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