Case StudyContent Repurposing
SaaS Demo Breakdown: How Feature Clips Reduced Customer Acquisition Cost By 40%
Key Result
40% CAC reduction, 2x free trial signups
Overview
A SaaS startup was running a single 8-minute product demo as their primary top-of-funnel video. We broke the demo down into 30-second feature-specific clips, each solving a distinct customer pain point. Targeted ads using these micro-demos reduced CAC by 40% and doubled free trial signups.
The Strategy & Calculation
8 min demo = 16 × 30-sec feature clips. Each clip targeted a specific ICP pain point via audience segmentation. CTR improved from 1.2% to 3.8% (a 216% improvement) by matching message to audience.
Source: Team AKC Client Campaign — B2B SaaS
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