Case StudyContent Repurposing
The Evergreen Webinar Engine: Slicing B2B Webinars Into LinkedIn Gold
Key Result
420% LinkedIn follower growth, 3 deals closed via DM
Overview
A management consulting firm ran one-off 60-minute webinars that disappeared into YouTube archives after 200 live viewers. We systematically broke down each recording into 12 insightful LinkedIn clips. Their LinkedIn follower count grew 420% and they closed 3 high-ticket consulting deals directly from LinkedIn DMs within 90 days.
The Strategy & Calculation
1 webinar = 60 min = 12 × 5-min clips. Each clip uploaded bi-weekly = 6 months of consistent LinkedIn presence from a single recording day. ROI: 12x content leverage.
Source: Team AKC Client Campaign — Consulting Firm
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